MarketPro is a revolutionary new marketing product specifically geared to allow the electrical distributor to send custom and timely e-marketing pieces to their customers with information about new and featured products, upcoming events and any other information you want to share with them
The interface is easy to use, point and click and Internet based. You can set up 1 or all your marketing pieces for the entire year and edit them any time before the closing date. On a scheduled basis your marketing piece will be emailed to the contacts you want.
Log onto http://marketpro.taylormmg.com.
Login using the Name and password provided
1. List Manager
d. Removing a contact from a list
e. Using this information to personalize your newsletter
2. Using the Content-on-Demand Content Library
There is a lot of information
available on the main List Manager screen to help you sort through and maintain
your contact list
On List : A checkmark in the OnList column indicates that the contact is on the chosen list
Source: Indicates how a contact was added to the list
Import – Contact was imported into List Manager by TMMG
MktPro- Contact was added using the List Manager
Self- Contact added himself using the subscription form
Added: The date the contact was added to List Manager
Added to List: The date the contact was added to a list
Opted Out: Date Contact opted out. ****If a contact opts out of a list you will not be able to put him back on in the edit screen. Only the contact himself can put himself back on****
Delivery Problem: If an email address was returned as undeliverable the date will be stamped here.
To add a contact to your MarketPro List
1. Click the
button
located at the top of the screen.
You will be presented with the following Screen. All information must be filled in
2. Select the newsletter(s) you want the recipient to receive
3. Click update
This is the same form a recipient is presented when they click on the Subscribe button.
1. Click on the email address of the contact you wish to edit from the main list page
Remove a contact from a marketing list
1. Open the contacts information window by clicking their email address
2. Deselect the marketing list will remove the contact from the list.
3. If a contact opt’s himself off a list using the unsubscribe link the check box will be grayed and uneditable through List Manager. Only the contact can place them back on a list they have opted off.
You cannot permanently remove a contact from List Manager. If you want someone completely removed from List Manager please email us and we will remove them for you. Not permanently removing them allows you to keep them in history.
Personalizing individual newsletters.
Studies show that the more personalized your newsletter is the more likely it is to be read. With MarketPro the information you have on a contact can be merged into the recipients newsletter using the codes below.
![Text Box: For example: A sentence written into your Opening Message like this “This newsletter is written exclusively for [[FirstName]] [[LastName]] at [[CompanyName]]” will be sent as
“This newsletter is written exclusively for Darren Stevens at ABC Electrical Contractors”](using_marketpro_files/image019.gif)
First Name: [[FirstName]]
Last Name: [[LastName]]
Company Name: [[CompanyName]]
Email Address: [[EmailAddress]]
To begin creating your newsletter select the “Emailers” Button
Newsletter Headers and footers:
A custom header has been created specifically for your newsletter and is already installed.
A footer, which will appears consistently each month, will be designed with a message allowing the recipient the opportunity to be removed from the marketing list.
You will be presented with the following screen, which gives you access to an entire years worth of newsletters to complete. Start working with the month in which your first newsletter will go out.
Click the title of the newsletter you want to prepare. The following page will display.
Messages are custom text paragraphs that you write. They are inserted into your newsletter at the very top, just below your header.
The Message can be used to promote an Open House, training Seminar, new service you are offering, or even promoting a vendor line. You have the opportunity to create up to 3 separate messages per newsletter. Keep them short and to the point. You can also create a hyperlink that the recipient can click to get more information for yours or another web site
Subject Line: This is the subject of the Emailer as it appears in the recipients mailbox. Keep the Subject short but also make sure that it does not sound like spam or contain any Spammy type words such as Sale, Profit etc. Also do not use all capital letters and only one exclamation point. This is a required field.
Bolded Title 1: The Bolded Title 1 is a colored bolded text intro to your message. If you don’t enter anything in here than your message will not display.
Message Body: The message body can be any length you want. It can
be written in plain text or in HTML. If you choose to use HTML you can add
formatting, colors, hyperlinks, even graphics to your newsletter. If you have
written your message in Text and need to make a paragraph break insert this tag
<p> at the end of a paragraph including the great than > and less
than< symbols
Hyperlink Path - This is the complete URL to the web page you would like your customer to go to. This must include the http:// as in the example above
Hyperlink Name: This is the text that will be displayed in the newsletter for the hyperlink
Once you have created your message you must click the “Save Message” button. You will received a “Your Opening Message has been saved” message.
You can go back and change your message any time up to the scheduled date, which is your cut off date.
Using the Content-on-Demand Product library
This is where you will build the body of your newsletter for the selected month.
Select your manufacturer of choice (Due to the large amount of content available choosing ALL will take a long time to load. It is recommended that you choose a manufacturer).
Select the “Select Content” button. The library of content will build based on the manufacturer criteria you set.
You will be able to scroll down and see all the content available.
To
select or deselect content:
Once you have saved selections any time you bring up more content the selected content will always be the first one seen. In the example above I asked to see all the Hoffman product briefs, however since the CompactLogix Contoller had been previously selected it will continue to appear in the order placed so you can get and idea of how the briefs look all together. Always Save your selections before leaving the page.
Anytime you want to see how the newsletter is looking and to test any links you can select “View Emailer”. This will bring up a completed copy of the newsletter.
You can return to the main list of newsletters anytime by selecting “Back to List”
When you are satisfied with your Newsletter check the "Approved For Deliver" box. This will automatically send a test email to TMMG who can then approve it for final sending. Emails are scheduled to send in the early AM . If you want your newsletter to send the day after checking be sure to release it by Noon.