Rockwell Automation– Chooses Taylor Market Media Group’s ThruChannel™ Marketing services to promote Automation Fair in Southern California.

November 13, 2002: Rockwell Automation, a leading manufacturer of factory automation controls, retains Taylor Market Media Group’s ThruChannel™ Marketing services to promote Automation Fair in Southern California.

Through this unique service, Rockwell Automation was able to easily launch a focused and consistent marketing campaign through their authorized distribution network. 

In the past it has been the responsibility of each Rockwell Automation Distributor to promote Automation Fair.  The results of these efforts have varied from Distributor to Distributor.  This year Rockwell Automation wanted to ensure that the promotion of Automation Fair was consistent across all their Distributors in the Southern California Region. 

“This is truly a win-win for the Rockwell Los Angeles District Office and our local Distributors.  Supplying TMMG with a recipient list was all that was required from each participating Distributor.  In return the marketing of Automaton Fair was done for them.  As well, it’s great for Rockwell because we felt confident that a consistent campaign was implemented effectively across our entire Southern California Customer Base.  This was a huge timesaving for both our local Distributors and us. The latest registration data shows that attendance for this year’s Fair is the best to date for a West Coast showing. Of the customers who have registered, 70% are from California.”

  Paul Steiner – District Channel Market Manger Rockwell Automation

ThruChannel™ Marketing is a turnkey marketing program designed to assist manufacturers and their distribution channel to effectively collaborate on marketing campaigns. With ThruChannel™ Marketing a manufacturer can launch a series of marketing campaigns through their distribution channel to the distributor’s actual end user customer base.  The distributor leverages their customer knowledge to deliver the message to the right person. It’s a win-win all around. The Manufacturer and Distributor get their message out and the Customer gets information on products and services that are of interest to them.

Joe Raventos from TMMG says “Rockwell Automation is a leader in the industry. I hope more manufacturers follow Rockwell’s lead and use services like this to drive effective marketing through their distribution channel in a totally closed loop format.”    

About Taylor Market Media Group, Inc.

Taylor Market Media Group, Inc. is a leading sales, marketing and information solutions provider for electrical distributors. Their products and services also include Sales Management Plus, the most successful sales and marketing management software in the industry and MarketPro the easiest way to introduce and launch new products to the end user. The company has a strong background in the electrical distribution industry and a keen understanding of what sales and marketing people need to pro-actively grow their business. For more information on Taylor Market Media Group, visit www.taylormmg.com or call 949-258-0410.